Premier League
Fratelli Beretta enters Premier League with Everton
Italian food production business Fratelli Beretta has agreed its first partnership with an English Premier League football club through a multi-year deal with Everton.
United agrees multi-year extension with Canon Medical Systems Europe
English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.
Spurs strike 15-year agreement with Nike
English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33
Low Nike payments explain Puma’s City takeover
Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands.
The
Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Manchester United signs first denim partner
English Premier League football club Manchester United has signed a global partnership with US clothing company True Religion
Man City goes cashless in new regional deal with tappit
Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit.
The deal will see tappit become the club’s Official Events Cashless Payment Partner.
Coca-Cola deal completes Premier League portfolio
The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Woodward salutes Man Utd sponsorship revenue in Q4 earnings call
Manchester United’s sponsorship activity was one of the financial highlights for the year ending June 30, 2018, the club's chief executive Ed Woodward told a conference call of investors this afternoon.
Liverpool FC welcomes Levi’s as first Official Denim Partner
Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.
Premier League shirt sleeve deals move on from media buys
Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Everton players star in Blackwell Global #BluesChallenge demo
Blackwell Global and Everton
Sponsorship title: Blackwell Global #BluesChallenge
Duration of sponsorship: 2017-2022
Entered by: Blackwell Global
Sponsor’s industry sector: Financial Services
Liverpool gets pay rise from Standard Chartered
Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
BYD deal highlights rise of Arsenal’s secondary partner
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)
Digital marketing: Fighting back against Facebook and Google
Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.
City adds Gatorade to Global Partners as revenues soar
Gatorade, the sports drink brand owned by PepsiCo, became the Official Sports Nutrition Partner of English Premier League club Manchester City in a multi-season deal.
Swissquote: Manchester United deal grows global profile
Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United
Asian-facing betting operators back in business with EPL
The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…