Premier League
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Premier League clubs could profit from end to in-game betting ads
Premier League clubs may profit from a new whistle-to-whistle ban on in-game betting ads, according to the commercial director of one top-flight English club
Fosun adds sponsorship deal to Wolves backing
Chinese conglomerate Fosun International has extended its commitment to Wolverhampton Wanderers by agreeing a sponsorship deal with the English Premier League football club which includes naming rights…
Mitel follows ‘London Series’ deal with Liverpool partnership
English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel
Man City inks new global data partnership with Acronis
Premier League club Manchester City today announced a new partnership with Singaporean IT firm Acronis
MSC gets Chelsea on board with global partnership
Swiss-based MSC Cruises will become the Official Global Cruise Partner of English Premier League club Chelsea from January 2019
Liverpool FC tightens up cyber security, signs with NordVPN
Premier League club Liverpool FC has signed a new global partnership with Panamanian cybersecurity firm NordVPN
Spurs keep rolling with Kumho Tyre
Premier League club Tottenham Hotspur has renewed its partnership with South Korean tyre firm Kumho Tyre
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Barclays renews Premier League partnership
Former Premier League title sponsor Barclays has renewed its Official Bank Partner deal with England’s top-tier football league.
According to Sky News, the deal is worth £31.5m (€35.5m/$40.5m)
EXCLUSIVE: Budweiser replaces Carling at Premier League, EA Sports renews
EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned.
The new deal will cover two cycles, running from 2019-20 to 2024-25
Manchester City’s FFP case could be re-opened, Uefa indicates
European football’s governing body Uefa has said that Financial Fair Play cases could be re-opened in a statement that is thought to address allegations made against English Premier League club Manchester C…
Nike extends long-running Premier League pact
The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
Man City owners ignored risk report, signed deal with Arabtec
A new set of leaks from Manchester City has revealed how the club’s owners ignored warnings before taking sponsorship money from a controversial Emirati construction firm.
Man City owners used marketing firm to reroute cash, leaked files show
A new set of leaked documents has heaped further accusations of financial foul play on Premier League champions Manchester City
Man City owners paid bulk of Etihad’s sponsorship fee, leaked files show
A new set of leaked documents from Premier League club Manchester City have laid bare the full extent of the club’s financial foul play, sources claim.
Lavazza makes Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Fratelli Beretta enters Premier League with Everton
Italian food production business Fratelli Beretta has agreed its first partnership with an English Premier League football club through a multi-year deal with Everton.