Fratelli Beretta enters Premier League with Everton

Italian food production business Fratelli Beretta has agreed its first partnership with an English Premier League football club through a multi-year deal with Everton.

Fratelli Beretta also becomes Everton’s first Official Club Partner based in Italy and will receive marketing assets across the club and a presence at Goodison Park on matchdays to increase awareness of its products in Asia, Europe and the USA.

Fratelli Beretta has a long history of investment in professional sports and currently holds partnerships with Italian Serie A clubs Juventus, AC Milan and Torino.

Alan McTavish, commercial director at Everton, said: “This partnership demonstrates the growing global appeal of Everton and represents another positive development in our commercial strategy.”