Olympic Games
Round-Up: Olympics Covid-19 discussions underway, human rights groups question Beijing 2022, PCB increases cricketer pay, and more
International Olympic Committee president Thomas Bach said "important and intensive discussions" were taking place in the coming weeks about Covid-19 counter measures for the Tokyo Olympics
IOC questions Oxford study, Tokyo sponsors ponder extension
The International Olympic Committee has questioned the validity of a study from Oxford University that criticised the organisation for its failure to address hosting cost overruns
Round-Up: UK investor increases sports stakes, no bids for India kit rights, Red Bull releases Royals doco, and more
London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times
Round-Up: IPL loses sponsor, Golf Australia and FFA appointments, CBA takes player image rights, and more
Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Round-Up: Olympics ‘to go ahead amid pandemic’, Tencent pushes for games streaming merger, PKL teams ‘reject Star offer’, and more
Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
P&G extends worldwide TOP sponsorship until LA 2028
Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games
Atos extends with IOC until Paris 2024, but may face competition for LA 2028
IT firm Atos has extended its Worldwide Olympic Partnership deal with the International Olympic Committee for four years, until the end of 2024, guaranteeing continuity in the operations technology underpinning…
Athletes ‘pleased’ after BOA agrees to further Rule 40 relaxation
The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…
Delta makes $400m commitment to LA28 and Team USA
Delta Air Lines has signed an eight-year deal as a founding partner of the Olympic and Paralympic Games in Los Angeles 2028 and a supporter of the US Olympic and Paralympic teams
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Turner Sports’ Mollica takes partnerships role at LA 2028 joint venture
Katy Chambers Mollica, an experienced executive at US broadcaster Turner Sports, has joined US Olympic and Paralympic Properties, LA 2028’s joint venture with the US Olympic Committee, as head of partnership s…
Canadian Olympic Committee to relax Rule 40 guidelines ahead of Tokyo 2020
The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…
Paris free to impose local regulations on Airbnb in 2024, says Bach
International Olympic Committee (IOC) president Thomas Bach has agreed that 2024 host city Paris should have free rein to regulate TOP sponsor Airbnb in accordance with its own laws
Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.
Airbnb deal falls short of $500m mark, brings wider benefits for IOC
Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.
Paris mayor warns IOC of risks attached to Airbnb deal
The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.
Airbnb signs Worldwide Olympic Partner deal in new category
The global accommodation marketplace Airbnb has signed as a global partner of the International Olympic Committee (IOC) until 2028