Olympic Games

Multi-sport

Investment management company XP has become one of four top-tier official sponsors of the Brazilian Olympic Committee (COB) in a deal from 2021 to 2024
Multi-sport
Packaged Foods & Meats

Nissin Foods, the official Noodle partner of Tokyo 2020, ran an early 2020 regional television and social campaign that aimed to break down the perceived Games-related divide between host city Tokyo and the rest of the country.
Athletics

Consumer goods giant Unilever has launched a campaign to support Olympic champion middle-distance runner Caster Semenya in her latest effort to overturn a controversial ruling by World Athletics.
Multi-sport

Olympic TOP sponsor Airbnb has launched a plan to provide elite athletes, Olympians and Paralympians with Airbnb accommodation credits
Multi-sport

Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event
Multi-sport

The Paris 2024 organising committee for the Olympic and Paralympic Games has signed technology company Cisco as a second-tier domestic sponsor to provide secure connectivity infrastructure
Multi-sport

The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games
Swimming
Personal Care & Fragrances

P&G beauty brand SK-II reacted to the pandemic-enforced delay of the 2020 Tokyo Olympics by pivoting to a tactical, social-first campaign targeting young Japanese women and fronted by swimmer Rikako Ikee.
Multi-sport

Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…
Multi-sport

Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Multi-sport

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Basketball
Tyres

In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.
Football

Ricardo Fort, the outgoing head of global sponsorship at Coca-Cola, believes the growth of American venture capital in sport will be a key area of interest for the new consultancy business he announced…
Multi-sport

Brazilian sports marketer Ricardo Fort has quit his role as the head of global sponsorship at The Coca-Cola Company to set up his own consultancy, Sport by Fort
Multi-sport

Competitor-led movement Global Athlete has called on the sponsors of the International Olympic Committee (IOC) and International Paralympic Committee (IPC) to support its calls for greater freedom of expression…
Basketball

The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
Olympic Games

The organising committee of the Tokyo 2020 Olympic and Paralympic Games has reached a “basic agreement” with all 68 domestic sponsors to extend their contracts and support the delayed Games.
Multi-sport

French telco Orange has become a ‘Premium Partner’ and ‘Official Supplier’ to the Paris 2024 Olympic and Paralympic Games. Ora