P&G extends worldwide TOP sponsorship until LA 2028

The Olympic rings in Tokyo's Odaiba waterfront area in July 2020 (Photo by Kyodo News via Getty Images).

Consumer goods company Procter & Gamble (P&G) has extended its Worldwide Partnership deal with the International Olympic Committee for the next four Olympic and Paralympic Games.

Under the deal, P&G has also secured global marketing rights to the International Paralympic Committee (IPC) and Paralympic Games through the IOC-IPC long-term collaboration agreement, under which the IOC oversees the IPC and Paralympic Games commercial programmes.

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