Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US.
The large-scale deal includes English Premier League club Arsenal and the NFL’s Los Angeles Rams, as well as naming rights for Ball and KSE’s hometown arena in Denver, Colorado, home to the NBA's Denver Nuggets, the NHL's Colorado Avalanche and Colorado Mammoth of the National Lacrosse League.
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