Play Limitless – Accor ALL and Paris Saint-Germain

Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play Limitless’ campaign extension led by a hero video which dropped in January 2022 and featured club legend Ronaldinho.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here