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Play Limitless – Accor ALL and Paris Saint-Germain

Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play Limitless’ campaign extension led by a hero video which dropped in January 2022 and featured club legend Ronaldinho.

Territory: France/Global (30 markets)

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