PSG leverages digital overlay assets in regional 22Bet deal in Africa

(Photo by Valery HACHE / AFP) (Photo by VALERY HACHE/AFP via Getty Images)

French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa.

The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar. The sponsorship was enabled by Sportradar’s ad:s division, which delivers  marketing solutions for bookmakers through digital, programmatic and sponsorship services.

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