LaLiga
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Forex brand FBS signs global deal with Barcelona
Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024
Tecnocasa Group extends with LaLiga’s Getafe
Madrid-based LaLiga club Getafe has extended its main shirt deal with real estate company the Tecnocasa Group
Real Madrid appoints IMG for exclusive digital overlay advertising sales
Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium.
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24
Brazil’s Banco BMG becomes Barcelona’s ninth regional banking partner
Brazilian bank Banco BMG has signed as a regional partner of LaLiga club FC Barcelona for the next three years
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Turkey Tourism eyes major Real Madrid deal as country ramps up marketing spend
Real Madrid is said to be close to signing a training kit sponsorship with Turkey Tourism worth around €12m ($13.3m) per year.
AR Giant Soccer Player Stunt – Orange & LaLiga
LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.
Marathonbet becomes Real Madrid’s first regional sponsor in Russia
Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet
Clench Your Teeth – Dentix & Atlético Madrid
Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Cupra takes over from Volkswagen stablemate Audi at Barça
Spanish sports car brand Cupra signed as the Official Automotive and Mobility Partner of LaLiga club FC Barcelona in a five-year deal.
Osasuna mulls Kirolbet deal termination following fan backlash
Spanish LaLiga football club Osasuna has said it will explore means of exiting its shirt sponsorship deal with Kirolbet amid criticism from fans over the association with the bookmaker
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.
Supponor wins virtual advertising business at Barcelona
Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
‘DjMaRiiO v TheGrefg’ charity match – adidas & Real Madrid
Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.
Real Sociedad reveal new stadium name, shirt sponsorship imminent
La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal.
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Socios.com adds Atlético Madrid to fan token portfolio
LaLiga club Atlético Madrid has signed a partnership deal with Socios.com, the blockchain-based fan engagement and rewards platform.
As the club's ‘Official Fan Token partner’, Socios.com