Australian Open

Tennis

Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament. T
Tennis

Premium beer brand Peroni has been named as the official beer of the Australian Open starting in 2021, replacing the the upmarket Stella Artois brand
Multi-sport

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Tennis

Australian sunscreen brand Bondi Sands has been named as a sponsor of the 2021 Australian Open grand slam tennis tournament in a new deal
Baseball

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Tennis

Fashion brand Ralph Lauren has been named as the ‘Official Outfitter of the Australian Open’ tennis grand slam in a long-term, global sponsorship.
Tennis

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.
Tennis

Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament. The
Tennis

Stella Artois will not return as the lead beer partner for the 2021 Australian Open because the brand is being offloaded by its owner, Japanese drinks group Asahi
Boxing

Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Athletics

World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Tennis
Automobile Manufacturing

Part of Australian Open major partner Kia’s multi-faceted ‘Feel the Open’ activation in 2020 was an influencer-led, premium Drive Day experience promoting the new Seltos model to young adults.
Tennis
Beer

Stella Artois activated its rights as official beer of the 2020 Australian Open with creative in which a team of artists produced works linked to each day’s action.
Aussie Rules

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Tennis
Banking

For its 2018 and 2019 Australian Open activations, ANZ sought to burnish its corporate reputation by replacing Novak Djokovic with wheelchair champion Dylan Alcott as the face of ANZ tennis.
Tennis

International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…