Australian Open
ATP renews Emirates deal, Tennis Australia teams up with CUB brewery
The Association of Tennis Professionals (ATP) has extended its sponsorship deal with Dubai-based airline Emirates
Australian Open Ambush – Uber Eats & Tennis Australia
Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Nine buoyed by sponsorship response for Australian Open debut
Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam
Australian Open extends partnership with Italy’s Barilla
The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla
Australian Open signs sunscreen partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with skincare products manufacturer La Roche-Posay
Garnier returns to Australian Open
Cosmetics brand Garnier has rekindled its association with the Australian Open by agreeing to partner with the 2019 edition of the tennis grand slam
Australian Open signs up major Chinese drinks partner
The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…
Australian Open ends deal with wine partner
Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Yonex ties up Australian Open extension
Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open
Infosys takes spot vacated by IBM at Australian Open
The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament
Melbourne’s Hisense Arena gets rebrand in major Naming Rights deal
The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.
Australian Open signs Champagne partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck
AO’s global growth justifies Kia’s 74-per-cent fee increase
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
US Open is top Grand Slam for sponsorship revenue
This month, Sports Sponsorship Insider completed a survey of the portfolios for the Wimbledon tennis championships and the Australian, French and US Opens, following the conclusion of the 2014 Grand Slam tennis season.