News

German Bundesliga football club FSV Mainz 05 has signed a three-year extension to its long-term partnership with state sports betting provider Lotto Rheinland-Pfalz.

German Bundesliga top-division football club Freiberg has extended its partnership with regional brewery Rothaus.

Beverage and food company Lion has extended a deal with the New Zealand Rugby governing body for its Steinlager beer brand to remain an official sponsor of the All Blacks national rugby union team.

Commercial vehicle manufacturer Man has extended its partnership with German Bundesliga football club Bayern Munich through 2016.

Health insurance provider Highmark Blue Cross Blue Shield has signed a multi-year extension to its partnership with Major League Baseball team Pittsburgh Pirates.

The Association of Tennis Professionals, the governing body of men’s professional tennis, has extended its platinum partnership with US shipping giant FedEx for the ATP World Tour.

AFL Australian rules football team Collingwood has agreed an extended five-year jersey sponsorship deal with Dubai-based airline Emirates.

North American baseball league Major League Baseball has entered into a partnership with dating website Match.com for the 2014 season.

Bulgarian football club Levski Sofia has agreed a two-year kit deal with sportswear brand Joma.

Sportswear giant Adidas has entered into a long-term kit partnership with the Football Federation of Bosnia and Herzegovina ahead of the national team’s appearance at the 2014 Fifa World Cup.

Construction and agricultural machinery manufacturer JCB has announced a six-year extension to its naming sponsorship of showpiece horse race the Triumph Hurdle at Cheltenham Racecourse.

UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.

English Premier League football club Everton has signed a three-year extension to its shirt sponsorship deal with Thai beer brand Chang.

Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.

Food products manufacturer Mars has expanded its involvement in Australian rules football by signing a three-year deal to become the official confectionery partner of the AFL league.

Lubricants manufacturer Motul has extended its commercial agreement with the MotoGP motorcycling series.