News
Elegance Tiles finds perfect fit with AFL’s Richmond
AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.
Continental expands football presence with Asian Cup deal
Tyre manufacturer Continental has signed a deal to become an official sponsor of the Asian Football Confederation’s 2015 Asian Cup national team tournament.
Arabian Gulf Development takes UAE League Cup title spot
Arabian Gulf Development has expanded its involvement with football in the United Arab Emirates after signing a naming rights agreement for the UAE League Cup knockout club competition.
ESA Sponsorship Summit to debate key issues
This Thursday’s ESA Sponsorship Summit in London will see 150 professionals gathering to discuss and debate the critical issues affecting the industry.
Australian Rugby Union stays fresh with Dove
The Australian Rugby Union has agreed a new partnership with male grooming products and toiletries company Dove Men Care.
Hyundai touches down with new Sun Bowl deal
The US subsidiary of Korean automotive manufacturer Hyundai has announced a six-year extension to its title sponsorship of the Sun Bowl American football collegiate game.
Umbro nets four-year term with Ligue 1’s Nantes
UK sportswear manufacturer Umbro has sealed a four-year kit deal with French Ligue 1 football club Nantes.
Manchester United satisfies its sweet tooth with EuroFood deal
English Premier League football club Manchester United has announced a three-and-a-half year agreement to make Thai company EuroFood its official confectionary partner in Cambodia, Laos, Myanmar, Thailand and Vietnam.
Virgin Australia takes flight with AFL duo
Commercial airline Virgin Australia has increased its presence within the Australian Football League by agreeing five-year sponsorship deals with Australian rules football teams Fremantle Dockers and West Coast Eagles.
Texas Rangers bring local partner on board
Major League Baseball franchise Texas Rangers has entered into a partnership with data centre services provider CyrusOne.
Sycuan pitches in with San Diego Padres extension
Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.
Palmer and Harvey delivers for Sussex
English county cricket team Sussex has announced a kit sponsorship deal with UK food wholesaler Palmer and Harvey ahead of the 2014 domestic season.
Longines signs wide-ranging Australian Turf Club partnership
Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.
Mitsubishi tees off PGA Championship partnership
Mitsubishi Electric, the home electronics arm of Japan’s Mitsubishi Group, has become an official partner of the European Tour’s PGA Championship golf tournament at Wentworth.
Zevia pitches in with Oakland Athletics deal
Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.
Chester Race Company signs innovative partnership with Betfair
Online gambling company Betfair has agreed a two-year deal with the Chester Race Company to become the official Wi-Fi and digital gaming partner of Chester Racecourse.
Dare 2b along for the ride with Tour of Britain
Outdoor clothing brand Dare 2b has reached a three-year deal to become the official clothing partner and jersey supplier to the Tour of Britain cycling race.
Stuttgart extends with Mercedes-Benz Bank
German Bundesliga top-tier football club VfB Stuttgart has extended a sponsorship deal with the Mercedes-Benz Bank.