News
Highlights from the ESA Sponsorship Summit
Sports Sponsorship Insider has published video interviews with some of the key panelists at last month’s ESA Sponsorship Summit, including leading brand-side figures Paul Meulendijk, former head of sponsorship for MasterCard Europe and David Wheldon, managing director of brand, reputation, citizenship and marketing for Barclays.
Sports Sponsorship Insider Daily publishing break
Sports Sponsorship Insider Daily will not be published on Monday, May 5, due to the May Day public holiday.
Smirnoff on board with F1’s Force India
Formula One motor racing team Force India has entered into a sponsorship agreement with vodka brand Smirnoff.
West Brom scores Adidas extension
English Premier League football club West Bromwich Albion has extended its technical partnership with sportswear company Adidas until the end of the 2015-16 season.
Yokohama Tire and Adidas reinstate Clippers deals
Tyre manufacturer Yokohama Tire Corporation and sportswear company Adidas have become the first companies to reinstate their sponsorship deals with NBA basketball team the Los Angeles Clippers after the franchise’s owner Donald Sterling was handed a lifetime ban for making racist comments.
Tim Hortons take gate sponsorship with extended Bills deal
Restaurant chain Tim Hortons has acquired branding rights to one of the gates at Ralph Wilson Stadium under a five-year extension to its partnership with NFL American football team Buffalo Bills.
Great Eastern seals Singapore Sports Hub partnership
Insurance group Great Eastern has reached a deal to become a founding partner of the Singapore Sports Hub.
Mondelez to back Australia’s World Cup campaign
Multinational snack food company Mondelez has reached a deal to become an official sponsor of Australia’s football team ahead of the Fifa World Cup in Brazil.
Cricket Ireland delivers Newstalk deal for Interprovincial Series
Cricket Ireland has announced radio station Newstalk 106-108 FM as the title sponsor of its 2014 Interprovincial Series.
GDF Suez energises Roland Garros ahead of French Open
Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.
Singha becomes MotoGP’s first beer partner
The MotoGP motorcycling championship has signed a multi-year deal with Singha making the Thai brand its first-ever official beer partner.
Liverpool banks MBNA extension
Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool until the end of the 2018-19 season.
Lucas Oil revs up for NHRA renewal
Oil products manufacturer Lucas Oil has signed a multi-year extension to remain a major sponsor of US drag racing governing body the National Hot Rod Association.
Shirt sponsor delivers extension for Borussia Mönchengladbach
German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.
Castrol to aid smooth running of V8 Supercars
Motor oil and lubricants company Castrol has agreed a multi-year deal with the V8 Supercars Australian motor-racing series.
Mercedes-Benz races ahead with Ironman European Tour deal
German automotive giant Mercedes-Benz has agreed to become the official car partner of the World Triathlon Corporation’s Ironman European Tour for 2014 and 2015.
Dundee United doubles up with shirt sponsor extensions
Scottish Professional Football League (SPFL) Premiership team Dundee United has extended its shirt sponsorship deals with gas products manufacturer Calor and engineering specialist GA Engineering for a further two years.
Tata extends British Triathlon link
Indian metals company Tata Steel has agreed a three-year extension to its sponsorship of the British Triathlon Federation to bolster the national governing body’s flagship grassroots event.