News
Monaco has clear vision with new shirt sponsor
Monaco has signed up optician Alain Afflelou as the French Ligue 1 club’s new official partner for the 2014-15 season.
MLB’s Nationals engage with Kaiser Permanente
MLB baseball franchise Washington Nationals has signed up healthcare provider Kaiser Permanente of the Mid-Atlantic States as a new sponsor for the 2014 season.
Köln marks Bundesliga return with kit deal
German football club FC Köln has marked its return to the Bundesliga by signing a four-year extension to its partnership with sportswear firm Erima.
Buffalo Bills score renewal with pizza partner
NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.
Mizuno pitches in as WBSC’s first global sponsor
The World Baseball Softball Confederation has announced Japanese sportswear and equipment company Mizuno as its first global sponsor.
Camping World makes strong pitch with Nascar extension
North American stock-car racing series Nascar has announced a seven-year deal to retain camping and recreational vehicle supplies company Camping World as the naming sponsor of its Truck Series through 2022.
Manulife Financial extends title sponsorship of Canadian LPGA event
Financial services company Manulife Financial has extended its title sponsorship of the Manulife Financial LPGA Classic Canadian women’s golf tournament until 2016.
Schalke 04 renews Veltins stadium partnership
German Bundesliga football club Schalke 04 has sealed a four-year extension to its stadium naming rights deal with the C&A Veltins Brewery through 2019.
Bulldogs snap up Mission Foods extension
AFL Australian rules football team Western Bulldogs has announced a sponsorship extension with major partner Mission Foods until the end of the 2017 season.
Brother signs up for British cycling showpieces
The UK arm of Japanese electronics firm Brother has agreed a partnership with this year’s editions of the Tour of Britain and Women’s Tour 2014 cycling events.
Deuchars IPA touches down with Scotland Rugby League
Caledonian brewery Deuchars IPA has sealed a four-year sponsorship deal with the Scotland Rugby League governing body.
Sunoco to fuel NHRA
US fuel company Sunoco has reached a 10-year deal to become an official sponsor of the National Hot Rod Association motorsport series from 2015.
Ciao Telecom connects with Colorado Rapids in sponsorship first
Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.
XCast takes jersey spot with NRL’s Wests Tigers
Australian National Rugby League team Wests Tigers has sealed a shirt sponsorship deal through 2016 under a broader partnership with social broadcaster XCast.
Bills extend tyre partnership
US tyre dealership Dunn Tire has extended its partnership with NFL American football franchise the Buffalo Bills.
Chevrolet drives off with Campeonato Brasileiro naming rights
US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.
QFA calls in Ooredoo for Emir Cup
Qatari telecommunications firm Ooredoo has signed a one-year sponsorship deal with the Qatar Football Association.
FirstBus on board for Glasgow 2014
Aberdeen-based bus company First Bus has been confirmed as an official supporter of the Glasgow 2014 Commonwealth Games.