Camping World makes strong pitch with Nascar extension

North American stock-car racing series Nascar has announced a seven-year deal to retain camping and recreational vehicle supplies company Camping World as the naming sponsor of its Truck Series through 2022.

The deal, the financial terms of which were undisclosed, means the series' association with Camping World will span 14 seasons having started in 2009.

It provides Camping World with exclusive rights to market its Good Sam Roadside Assistance programme as the official roadside assistance of Nascar.

Additionally, the new agreement provides official Nascar status to two developing automobile companies. CarCash is the official auto buying service of Nascar and AutoMatch USA becomes the official pre-owned automobile retailer of Nascar.

Camping World and Good Sam Enterprises chairman and chief executive Marcus Lemonis said: “Six years ago we felt strongly that the sponsorship would dramatically increase our customer base and it’s delivered. We expect to see continued success in the coming years.”