News
Telecom Namibia connects with 2014 African Women’s Championship
Telecom Namibia has partnered with the Confederation of African Football to become the headline sponsor of the 2014 African Women’s Championship, in a deal worth N$6m (€422,500/$580,000).
Kooga touches down in Wales with Scarlets deal
Welsh Pro 12 rugby union team the Scarlets has sealed a three-year kit manufacturing deal with Manchester-based rugby apparel company Kooga.
Bloemfontein Celtic scores double sponsorship deal
South African football club Bloemfontein Celtic has agreed new sponsorship deals with Italian sportswear brand Kappa and Swazi funeral services company B3 Funerals and Insurance.
BT secures Murrayfield naming rights
The Scottish Rugby Union has agreed a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT.
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
WSBK steps forward with Pantofola d’Ora
Italian footwear manufacturer Pantofola d’Oro has struck a partnership deal with the Superbike World Championship.
Kyocera moves into NRL with Sea Eagles
Australian National Rugby League team Manly Warringah Sea Eagles has unveiled Korean electronics company Kyocera as its official shorts sponsor.
BMW extends naming rights to leading PGA Tour event
German automotive firm BMW has agreed a five-year deal with the PGA Tour and Western Golf Association to extend its title sponsorship of FedExCup Playoff event the BMW Championship through to 2019.
Levante nets Nike partnership
Spanish Liga football club Levante has secured a two-year deal, from 2014-15 to 2015-16, with US sportswear giant Nike.
X Games unveils sponsors for Austin showpiece
Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.
BMW nets sponsor slot at Fiba World Cup
German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.
Bayern Munich dresses to impress with Giorgio Armani
German Bundesliga football champion Bayern Munich has announced a three-year deal making fashion giant Giorgio Armani its new partner in the fashion and luxury clothing category.
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
Petronas extends ties to high-flying Mercedes
Malaysian oil and gas company Petronas has extended its title sponsorship deal with the Mercedes Formula One motor-racing team, the dominant force of the 2014 F1 season.
Bridgestone set to land IOC top-tier contract – report
Japanese tyre giant Bridgestone has agreed a 10-year deal to become a TOP sponsor of the International Olympic Committee, according to Asahi Shimbun.
Lech Poznan scores double deal with Nike and STS
Polish Ekstraklasa football club Lech Poznan will wear Nike kits from next season after making the US sportswear giant its new technical sponsor.
Dubal extends sponsorship of Dubai golf tournaments
Dubai Aluminium (Dubal), a subsidiary of Emirates Global Aluminium, has extended its sponsorship of the Dubai Desert Classic European Tour event and Dubai Ladies Masters Ladies European Tour competition until 2017.