News
Ford upgrades NZC deal to take shirt sponsor rights
US car maker Ford has strengthened its partnership with New Zealand Cricket by becoming shirt sponsor of the national team.
Triangle signs on for another season with Monaco
French Ligue 1 football club Monaco has signed a one-year extension to its commercial partnership with recruitment agency Triangle Interim.
Turkish Airlines extends World Archery deal
Turkish Airlines has extended its sponsorship of World Archery and the global governing body’s international events.
Volleyball sponsorship a Smart choice for Daimler brand
Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
Sunderland eyes global growth through Bidvest extension
International investment holding company Bidvest and its UK food service subsidiary BFS Group have agreed a one-year extension to their principal partnership with English Premier League football team Sunderland.
QPR takes flight with AirAsia extension
Malaysian low-cost airline AirAsia has agreed a one-year extension to its shirt sponsorship deal with English football team Queens Park Rangers after the club gained promotion back to the English Premier League.
DuPont Kevlar secures X Games sponsorship
DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.
AOK seals shirt sponsor deal with DHB
Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.
Ajax bolsters Chinese partner portfolio
Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.
New IndyCar event secures title sponsor
US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.
Arnold Clark drives forward with Glasgow 2014 deal
Scottish car dealership Arnold Clark has become an official sponsor of the Glasgow 2014 Commonwealth Games.
Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
TeamSnap picks up Penguins deal
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
Pirelli backs return of World Superbikes to Malaysia
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Miami Dolphins forge partnership with the Bahamas
NFL American football franchise the Miami Dolphins has agreed a five-year partnership with the Islands of the Bahamas.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.