News
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
Barcelona signs first Chinese partner
Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.
Baku 2015 marks one-year countdown with Tissot deal
Baku 2015, the organising committee for the inaugural European Games, has signed Swiss watchmaker Tissot as the latest commercial partner for the multi-sport event.
Manchester City nets Jiwasraya partnership
English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.
Volvo Ocean Race calls up Truphone
UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.
FFF connects with Archos
French consumer electronics company Archos has agreed a four-year partnership with the French Football Federation.
Adidas strikes deal with Harlequins
English Premiership rugby union club Harlequins has agreed a three-year kit partnership, from 2014-15 to 2016-17, with German sportswear company Adidas.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Iveco enhances MotoGP presence with TT Assen deal
Italian industrial vehicle manufacturer Iveco has agreed a title sponsorship deal for the 2014 TT Assen MotoGP motorcycling race, with the contract designed to promote its new Daily model.
Hanergy signs up for inaugural Formula E race in Beijing
Solar energy technology company Hanergy has signed up as an official partner of the Beijing ePrix, the inaugural race on the International Motorsport Federation’s (FIA) Formula E Championship electric car-racing calendar.
KPMG, Siemens named in Ben Ainslie Racing partner portfolio
A string of blue chip partners, including KPMG and Siemens, were unveiled for Ben Ainslie Racing at the launch today (Tuesday) of the British sailing team that will compete in the next edition of the America’s Cup, which will conclude in 2017.
Infront agrees partnership with Bundesliga newcomer
The Infront Sports & Media agency has struck a long-term deal to become the exclusive marketing partner of FC Köln after the football club gained promotion back to the German Bundesliga top division.
CAA Sports to market rights for Roma’s new stadium
The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.
BOA signs up first ever fitness partner for Rio 2016
Health club group Fitness First has struck a deal to become the first ever fitness partner of the British Olympic Association.
Ligue 1’s Lorient teams up with Adidas
French Ligue 1 football club Lorient has signed a three-year partnership with German sportswear manufacturer Adidas.
Huawei extends ties with first major sporting partner
Australian National Rugby League team the Canberra Raiders have signed a one-year extension to their major sponsorship agreement with Chinese telecommunications firm Huawei.
La Liga’s Granada scores Joma tie-up
Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.