News
Adelaide United eyes Chinese market with Datong deal
Australian A-League football team Adelaide United has secured a two-year sponsorship deal with Chinese-owned construction developer Datong Australia.
FC Koln retains shirt partner for Bundesliga return
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.
Trek Factory Racing gets connected with Samsung
Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.
Plus to sponsor FIVB World Championships in Poland
Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.
British Swimming unveils Royal Navy partnership
The British Swimming national governing body has entered into a partnership with the Royal Navy.
Etihad Airways transfers to Melbourne City
Australian A-League football team Melbourne City has announced a five-year deal to make Abu Dhabi airline Etihad Airways its principal partner.
Optimal Payments launches Neteller into Premier League with Crystal Palace
Global online payments provider Optimal Payments has agreed a two-year shirt sponsorship deal with English Premier League football team Crystal Palace.
Hugo Boss to switch F1 backing from McLaren to Mercedes
German fashion brand Hugo Boss is set to end its long-running association with Formula One team McLaren in favour of switching its sponsorship to rival outfit Mercedes.
LPGA signs up title sponsor for Taiwan event
Taiwanese financial holding company Fubon Financial Holding has agreed a deal to become the title sponsor of the Ladies Professional Golf Association’s 2014 Taiwan Championship.
Saint-Etienne secures new partnership
French Ligue 1 top division football club Saint-Étienne has agreed a new official partnership with BewellConnect, a specialist medical electronics brand operated by the Visiomed Group.
NRL’s Sharks snap up LabourHealth shirt deal
Australian rugby league team the Cronulla Sharks has secured on-site workforce safety management company LabourHealth as its shirt sponsor for the remainder of the 2014 National Rugby League season.
Avanti on board with New Zealand for Glasgow 2014
Cycle brand Avanti has agreed a deal to become the official bike supplier of the New Zealand Olympic Committee.
Haas Automation enters F1 with Ferrari
North American computer numerical control (CNC) machine tool builder Haas Automation has agreed a deal with Formula One motor-racing team Ferrari.
Three in running for ‘world record’ United kit deal – report
Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.
Lloyds puts best foot forward with Bundesliga deals
Shoe manufacturer Lloyds has expanded its presence in German football’s Bundesliga by agreeing a new partnership with Hertha Berlin.
Land Rover extends Brumbies deal
British multi-purpose vehicle manufacturer Land Rover has extended its sponsorship of Super Rugby franchise the Brumbies.
Speedo makes a splash with Glasgow 2014 sponsorship
Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.
Magic nets Sentient Jet extension
NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.