News
Dyson fills Bath Rugby’s sponsorship vacuum
English Premiership rugby union team Bath has signed a two year title sponsorship with locally based vacuum cleaner manufacturer Dyson.
Reno-Tahoe Open ends wait for title sponsor
California-based cloud-connected security and storage solutions company Barracuda Networks has agreed a four-year deal to become the title sponsor of the Reno-Tahoe Open PGA Tour golf event.
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
Dortmund extends partnership with Kitzbuhel tourism authority
German Bundesliga football club Borussia Dortmund has extended its partnership with the Kitzbühel Alps - Brixen Valley tourism authority.
CFL signs up official airline partner
Canada-based airline Canadian North has agreed to become an official partner of the Canadian Football League.
NHL’s Maple Leafs net Hankook partnership
NHL ice hockey team Toronto Maple Leafs have reached a sponsorship agreement with the Canadian subsidiary of Korean tyre manufacturer Hankook Tire.
Atalanta powered by SuisseGas sponsorship
Energy company SuisseGas has agreed a deal to become the new main sponsor of Italian Serie A football club Atalanta.
Virgin Atlantic and Hero back Caribbean Premier League teams
Airline Virgin Atlantic Caribbean and motorcycle manufacturer Hero Motocorp have each agreed sponsorship deals with three Caribbean Premier League cricket franchises.
TDECU secures naming rights for Houston Football Stadium
Credit union TDECU has sealed a 10-year stadium naming rights deal worth $15m (€11m) with the University of Houston for its new American football stadium.
West Brom signs new shirt sponsor
Small business accounting software provider Intuit QuickBooks has agreed a one-year deal to become the new principal sponsor of English Premier League football club West Bromwich Albion for the 2014-15 season.
United contract extension not ‘mutually beneficial’ – Nike
Nike has confirmed it will not extend its long-term partnership with Manchester United beyond the 2014-15 season, stating the terms being sought by the English Premier League football club do not represent good value for the US sportswear company’s shareholders.
Outerwall builds Seattle Seahawks partnership
NFL American football team Seattle Seahawks has signed a three-year sponsorship deal with Washington-based retail services provider Outerwall.
Rayo Vallecano attracts Chinese shirt sponsor
Spanish Liga football club Rayo Vallecano has entered into a new sponsorship deal with Chinese sports management company NJQY.
Massey Ferguson ploughs on with Melbourne Rebels
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
Garmin-Sharp poised for naming sponsor switch
UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.
Deloitte to sponsor basketball’s ABA League
Audit and business advisory company Deloitte has agreed to become a sponsor of the ABA League regional European club basketball competition.
Nike ends Manchester United talks – reports
US sportswear giant Nike has ended talks over extending its kit supplier agreement with English Premier League football team Manchester United, according to the Bloomberg and Reuters news agencies.
Liga ACB powers up with Endesa extension
Spanish electric utility company Endesa has agreed a two-year extension to its title sponsorship of the Liga ACB, the top division of Spanish basketball.