News
Bahia feeds appetite with new main shirt sponsor
Brazilian food distributor and wholesaler Canaã Alimentos has agreed to become the main shirt sponsor of Campeonato Brasileiro Série A top-tier football club Bahia.
Indian Super League secures Hero as title sponsor
Indian motorcycle and scooter manufacturer Hero MotoCorp has signed up as the title sponsor of the Indian Super League franchise football tournament, which has attracted investment from a variety of domestic and international parties.
Gatorade to fuel Glasgow 2014 athletes
Glasgow 2014 has signed up beverage brand Gatorade as a sponsor of the Commonwealth Games ahead of the start of the multi-sport event in the Scottish city this week.
Dhaka Bank sponsors West Indies v Bangladesh series
Bangladeshi commercial banking group Dhaka Bank has agreed to title sponsor its national cricket team’s forthcoming tour of the West Indies.
Li Ning partners up with World Kabaddi League
The World Kabaddi League has agreed a partnership with Chinese sportswear and equipment firm Li Ning ahead of the start of the new competition next month.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
FC Copenhagen connects with stadium naming rights partner
Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.
Lotus F1 bets on Interwetten sponsorship
Online gaming company Interwetten has agreed to become a sponsor of the Lotus Formula One motor racing team for the German and Hungarian Grands Prix.
Telco signs up as Eredivisie partner
Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.
Suzuki retains title sponsorship of Asean Football Championship
Japanese automotive manufacturer Suzuki has retained the naming rights to the 2014 edition of the Asean Football Federation’s national team tournament the Asean Football Championship.
Gambling firm enters EPL market with West Brom deal
English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.
MLB’s Giants score refreshing deal with Dr Pepper Snapple
Beverages group Dr Pepper Snapple has entered into a sponsorship agreement with Major League Baseball franchise the San Francisco Giants.
Mondiale acquires naming rights to Auckland Aces
Logistics services company Mondiale has agreed to become the naming rights partner of New Zealand first class cricket club the Auckland Aces.
Napoli feeds appetite with secondary shirt sponsor
Italian Serie A football club Napoli has agreed a new sponsorship deal with national pasta company Pasta Garofalo.
EPL’s Hull seals record shirt sponsorship deal
English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Schalke strengthens Asian presence with new partner
German Bundesliga football club Schalke has further strengthened its presence in the Asian market by signing a partnership with Chinese high-tech specialist company Hisense.
Toyota backs 2015 Special Olympic World Games
Japanese automotive company Toyota has agreed to sponsor the 2015 Special Olympic World Games, which will be hosted in Los Angeles.