News

US sanctioning body the International Motor Sports Association has agreed a multi-year extension to its partnership with tyre manufacturer Continental.

Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.

Spanish Liga football team Real Sociedad has reached an agreement for Chinese mobile and internet technology company Qbao.com to become its main sponsor for the 2014-15 season.

The IMG College agency has signed a multi-year deal with Harvard University to boost the sponsorship programme of its athletics department.

The Belgian Football Association (URBSFA/KBVB) has announced French financial services firm Cofidis will end its seven-year term as the title sponsor of the Belgian Cup domestic club competition.

Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.

English Premier League football club Tottenham Hotspur has agreed a two-year deal to make online gaming company Marathonbet its official betting partner.

Munich-based travel provider 5vorFlug has signed a two-year extension to continue as main sponsor of German Ice Hockey League (DEL) team Hamburg Freezers.

UK recycling company Powerday has agreed a two-year sponsorship deal with London Irish to continue as the English Premiership rugby union team’s principal sponsor until the end of the 2015-16 season.

Health insurance company Unilife has agreed a one-year sponsorship deal with Campeonato Brasileiro Serie A football team Sport Club do Recife.

Japanese car maker Toyota has signed up as a global partner of the International Basketball Federation’s (Fiba) 2014 World Championship for Women.

UK-based logistics company GAC Pindar has extended a partnership with the Extreme Sailing Series.

Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.

US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.

British biscuit manufacturer McVitie’s has agreed a shirt sponsorship deal with Serie A football club Genoa for the 2014-15 season.

Japanese car maker Nissan has appointed the London office of global public relations company Ketchum to activate its top-tier sponsorship of football’s Uefa Champions League European club competition.