Analysis
Red Wings renewal keeps Coca-Cola on ice
ICONIC SOFT DRINKS company Coca-Cola has renewed its longstanding sponsorship agreement with the Detroit Red Wings ice-hockey franchise for a further five years, in a deal valued by Frontloaded at between…
Du and L’Equipe onboard with Red Bull for Abu Dhabi
AHEAD OF THE penultimate race of the 2011 Formula One season this weekend, the Etihad Airways Abu Dhabi Grand Prix, Red Bull Racing has announced the addition of two commercial partners to its race weekend…
Asics reinforces NY Marathon sponsorship
ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.
Gaming deal brightens up Sevilla
AUSTRIAN ONLINE gambling provider Interwetten AG has signed a deal that will see its Spanish-language brand Interapuestas
Liverpool adds Turkey to global brand expansion
ENGLISH PREMIER League team Liverpool announced a two-year commercial tie-up with Turkish Tourism earlier this week, in a deal valued by Frontloaded at between £0.5m and £1m per year.
MusclePharm’s deal with Ochocinco delivers on social media
THE EXPANDING U.S. nutritional supplement company, MusclePharm Corporation, announced a one-year sponsorship deal with NFL superstar Chad Ochocinco, October 25
Camper activates Ocean Race sponsorship
CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…
India’s first Grand Prix creates little online discussion for Airtel
A FORMULA ONE grand prix took place on Indian soil for the first time in the sport’s history last weekend, October 30.
Coffee chain first ever to brand NHL All-Star Game
THE NATIONAL HOCKEY League (NHL) has become the first of the four major North American sports to sell the title rights to its All-Star Game
ATP adds Moët & Chandon to global partner list
FRENCH CHAMPAGNE Moët & Chandon has been unveiled as a global partner (Gold) of the ATP World Tour for the next three years, in a deal valued by Frontloaded at between $3m to $5m per year.
Hennessy gives Pacquiao some fighting spirit
CURRENT WBO Welterweight champion Manny Pacquiao, more affectionately known as ‘Pac-Man’, has agreed a one-year deal with luxury cognac brand Hennessy for a reported $1m.
T
Life’s a beach for Samsung
KOREAN ELECTRONICS giant Samsung has announced a three year sponsorship agreement with beach soccer’s governing body, Beach Soccer Worldwide (BSWW).
Turkey – an emerging market with a passion for sport
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally…
Mobile phone handsets – how sponsorship informs buying decisions
THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No
Not so macho motorsports
IS THERE ANY room for brand-led CSR-driven programmes in motorsports? In my view, motorsports remains a powerful yet relatively untapped resource for brands with a relevant corporate social responsibility…
Sponsors to gain from DBR technology
DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Making sense of Chinese football’s Wanda deal
CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)