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Asics reinforces NY Marathon sponsorship

ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route. 

This image on a Toys R Us store in Columbus Circle runs the slogan “Ah, That New Person Smell” to highlight the event’s transformative qualities. ASICS also bought a 60-foot video wall space inside Columbus Circle subway station to get the message across. 

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