ATP adds Moët & Chandon to global partner list

FRENCH CHAMPAGNE Moët & Chandon has been unveiled as a global partner (Gold) of the ATP World Tour for the next three years, in a deal valued by Frontloaded at between $3m to $5m per year.

The agreement will also see the brand become a gold level sponsor for the season-ending Barclays ATP Tour Finals in London, as well as the official presenting sponsor of the annual ATP World Tour Awards.

Moët & Chandon joins a host of other companies on the partner roster of the men’s elite tennis tour, including beer brand Corona which agreed a five-and-a-half-year deal in 2010, paying around $13m per year for the leading premier partner rights.

South African Airways is a platinum partner of the ATP World Tour, nearing the end of a three-and-a-half-year agreement valued by Frontloaded at around $20m ($6m to $7m per year).

A subsidiary of the luxury umbrella company LVMH, Moët & Chandon’s sports sponsorship history reads as an impressive portfolio of high-end properties, including golf’s Ryder Cup and European Tour; horse racing’s Melbourne Cup and the Silver Magnum at Epsom; yachting’s Louis Vuitton Cup and America’s Cup; the Le Mans auto race, as well as joining the third sponsorship tier of the tennis US Open in August this year, paying around $1m.