Analysis
Northern Rock not quite so solid as Virgin takes over
AMID THE ACRES of newsprint dedicated to attempting to explain how a £400 gazillion loss is a good deal for British taxpayers, one small but interesting factoid emerged.
Blue days for men’s tennis
TENNIS FANS are generally impressed by the visual effect created by the Barclays blue livery (see above) on show again at The O2 for the Barclays ATP World Finals
Castrol extends Ronaldo deal due to positive international coverage
THIS WEEK Castrol Edge announced that it has extended its global ambassador partnership with Portuguese football star Cristiano Ronaldo for a further two years
Bodog pays CFL for northern exposure
PROOF THAT THE Canadian Football League (CFL) does things a little differently from its more powerful gridiron rival to the south came this week when the online gaming brand Bodog
Castrol powers Ronaldo for two more years
MOTOR OIL AND lubricants company Castrol has extended its sponsorship agreement with Portuguese football star Cristiano Ronaldo for a further two years, in a deal valued by Frontloaded at around $5m per…
FxPro scores title rights to Super Rugby in Australia
FOREIGN EXCHANGE broker FxPro has agreed a new four-year deal with the Australian Rugby Union to become the naming rights partner of Super Rugby in Australia, valued by Frontloaded at around $3m per year
Craft on track for 2012 and beyond
IT HAS BEEN a busy week in the sponsorship market for performance apparel brand Craft, extending two commercial agreements through 2012 and 2014 in cycling and cross-country skiing respectively
United breaks new ground with DHL delivery
MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…
Domestic deal clears the way for Westfield
IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall
ESA warning on social media threat
SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them
EDF gets into hot water with Greenpeace
FRENCH ENERGY company and Olympic sponsor EDF has been rapped across the knuckles by a Paris court for spying on environmental campaign group Greenpeace. The firm was handed a €1.5
Pirelli putting wheels in motion for a slowdown
F1 OFFICIAL TYRE Supplier Pirelli is bracing itself for slower sales and the effects of global recession
Aegon suffers 91% profit collapse
TENNIS SPONSOR Aegon has been forced to take heavy losses on the value of its investments showing the impact of the financial markets on the insurance sector
Red Wings renewal keeps Coca-Cola on ice
ICONIC SOFT DRINKS company Coca-Cola has renewed its longstanding sponsorship agreement with the Detroit Red Wings ice-hockey franchise for a further five years, in a deal valued by Frontloaded at between…
Du and L’Equipe onboard with Red Bull for Abu Dhabi
AHEAD OF THE penultimate race of the 2011 Formula One season this weekend, the Etihad Airways Abu Dhabi Grand Prix, Red Bull Racing has announced the addition of two commercial partners to its race weekend…
Asics reinforces NY Marathon sponsorship
ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.
Gaming deal brightens up Sevilla
AUSTRIAN ONLINE gambling provider Interwetten AG has signed a deal that will see its Spanish-language brand Interapuestas
Liverpool adds Turkey to global brand expansion
ENGLISH PREMIER League team Liverpool announced a two-year commercial tie-up with Turkish Tourism earlier this week, in a deal valued by Frontloaded at between £0.5m and £1m per year.