Analysis

KOREAN ELECTRONICS giant Samsung has announced a three year sponsorship agreement with beach soccer’s governing body, Beach Soccer Worldwide (BSWW).
Aerospace & Defense

The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally…
Telecoms

THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No

IS THERE ANY room for brand-led CSR-driven programmes in motorsports? In my view, motorsports remains a powerful yet relatively untapped resource for brands with a relevant corporate social responsibility…
Information Technology

DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …
Football
Airlines

THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Football
Construction & Dev.

CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)
Multi-sport

LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.
Sporting Apparel

In collaboration with Major League Soccer (MLS) partners adidas and Gatorade, October was a key activation month for the league’s breast cancer awareness campaign, conducted by the community outreach i…
Consumer Electronics

LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London

TIER THEREE LOCOG partner Westfield has sold 100 per cent of outdoor advertising inventory, including digital and temporary static sites, at Westfield Stratford City to Olympic sponsors, Frontloaded can…

TORONTO-BASED Sun Life Financial has announced a short-term commercial agreement with the Canadian Football League (CFL) which will see the insurance firm sponsor the Grey Cup, the Canadian equivalent…

THE FOOTBALL ASSOCIATION'S new National Football Centre, currently under development in Burton upon Trent, has secured its first blue-chip backer in the form of BT

AMERICAN WIRELESS communications provider MetroPCS has signed on as an official partner of USA Basketball in a one-year deal valued by Frontloaded at between $1m and $2m

HEINEKEN HAS extended its worldwide partner status with the Rugby World Cup for a further four years through the 2015 tournament in England, taking the brand’s investment in rugby to well over €100m ($1…

NISSAN-OWNED luxury car brand Infiniti has expanded its team partnership position with Red Bull Racing just seven months after the original partnership, worth $30m over two years, was announced

KENTUCKY-BASED pizza chain Papa John’s has extended its partnership with the NFL after agreeing a two-year deal to become the official pizza of the American Football league in Canada, Mexico and the U…

THE LATEST in a long line of renewable and solar energy companies sponsoring German football properties, JinkoSolar has agreed a three-year deal with the German national football team