Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
TeamSnap picks up Penguins deal
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
Pirelli backs return of World Superbikes to Malaysia
Cruz Azul kits up with Under Armour
Mexican Primera División football club Cruz Azul has agreed a five-year partnership with US sportswear manufacturer Under Armour.
Miami Dolphins forge partnership with the Bahamas
NFL American football franchise the Miami Dolphins has agreed a five-year partnership with the Islands of the Bahamas.
Fluminense pens Adidas extension
Campeonato Brasileiro Série A football team Fluminense has signed a five-year extension to its partnership with German sportswear giant Adidas through December 2018.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
Aberdeen breaks new ground with Saltire Energy deal
Drilling equipment supplier Saltire Energy has agreed a three-year partnership with Aberdeen that makes it the Scottish Premiership football team’s shirt sponsor.
Handball Bundesliga’s TBV Lemgo nets Itelligence extension
German Handball Bundesliga team TBV Lemgo has signed a two-year extension to its sponsorship agreement with IT service provider Itelligence.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.