SportBusiness Sponsorship staff

Turkish Airlines has extended its sponsorship of World Archery and the global governing body’s international events.

Daimler-owned automotive manufacturer Smart has agreed partnerships with the Association of Volleyball Professionals US beach volleyball tour and the European Volleyball Federation (CEV) continental governing body.

NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.

International investment holding company Bidvest and its UK food service subsidiary BFS Group have agreed a one-year extension to their principal partnership with English Premier League football team Sunderland.

Malaysian low-cost airline AirAsia has agreed a one-year extension to its shirt sponsorship deal with English football team Queens Park Rangers after the club gained promotion back to the English Premier League.

DuPont Protections Technologies has announced that its DuPont Kevlar brand is to become a sponsor of the X Games extreme sports event through to 2015.

Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.

Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.

US motor-racing series IndyCar has secured internet company Angie’s List as title sponsor of its Grand Prix of Indianapolis event through 2016.

Scottish car dealership Arnold Clark has become an official sponsor of the Glasgow 2014 Commonwealth Games.