Fifa ‘considers about-turn’ over Visit Saudi Women’s World Cup sponsorship
Fifa is said to be looking at dropping Visit Saudi as a sponsor for the upcoming Women's World Cup in Australia and New Zealand after world football's governing body received a backlash over the proposed…
ACC hires Elevate Sports Ventures for ticket strategy
The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Professional Fighters League agrees sponsor deal with Just For Men
Mixed martial arts promotion the Professional Fighters League (PFL) has agreed a sponsorship deal with men's hair care brand Just For Men for the 2023 PFL regular season and PFL Challenger Series
PNC Bank named Angel City FC founding partner
National Women's Soccer League side Angel City FC has announced a sponsorship by PNC Bank that will make the Pennsylvania-based financial institution one of the club's founding partners and its 29th sponsor…
Aristocrat Gaming strikes deal with Las Vegas Grand Prix
Aristocrat Gaming has been named the ‘Official Slot Machines Partner’ of the Las Vegas Grand Prix as part of a multi-year sponsorship deal.
USA Lacrosse agrees two-year partnership with CAA Sports Licensing
USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand