Richard Welbirg

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

Serie A club Cagliari has signed its first sleeve partnership with Italian chemical firm Fluorsid Group

French energy firm Électricité de France has signed as a National Supporter of the Fifa Women’s World Cup.

Premier League clubs may profit from a new whistle-to-whistle ban on in-game betting ads, according to the commercial director of one top-flight English club

Global payments firm Visa has signed a landmark seven-year women’s football deal with Uefa.

US tyre brand Continental Tires has signed a new multi-year extension with sports media and marketing media agency rEvolution

Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019

German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup

Online betting firm Unibet paid between €1m ($1.1m) and €2m to sponsor this year’s World Chess Championship, according to industry sources. The championship was held in London and ran from November 9-28. I

The Seattle Seahawks NFL franchise has signed a new Official Partner deal with Snoqualmie Casino