HomeNewsNewsTyresMulti-SportUSA

Continental Tires sign multi-year extension with rEvolution

US tyre brand Continental Tires has signed a new multi-year extension with sports media and marketing media agency rEvolution.

Under the new deal, rEvolution will continue as Continental’s Agency of Record in the US, a relationship which dates back to 2009.

REvolution currently manages Continental’s activations in college basketball and Major League Soccer (MLS), and also manages sponsorship at subsidiary General Tire in Major League Fishing (MLF) and the Automobile Racing Club of America (ARCA).

Since first signing as an Official Partner of MLS in 2010, Continental has partnered with rEvolution on production, media planning and buying, and has used its creative, corporate hospitality, consulting and research services.

In three years of college basketball sponsorship, rEvolution has helped Continental identify, negotiate and leverage partnerships with 31 schools across six conferences, plus 11 pre- and post-season tournaments.

Continental has also partnered with some of the biggest soccer stars in the US, including Alexi Lalas, Clint Dempsey and Tobin Heath.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France