EDF signs as National Supporter of Fifa Women’s World Cup

French energy firm Électricité de France has signed as a National Supporter of the Fifa Women’s World Cup.

As part of the deal, EDF becomes the fifth National Supporter of the tournament, which will be held in France in 2019.

As a National Supporter, EDF will get brand exposure before and during the tournament, access to ticketing and hospitality benefits, and access to co-branded digital content from Fifa.

EDF has been involved in football sponsorship for over 25 years, and has been a major partner of the French Football Federation since 2014.

In the last four years, EDF has invested significantly in women’s football in France, through dedicated activations and its partnership with former French international star Laura Georges.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France