Hero assumes English Open title sponsorship after European Tour schedule disruption
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
EV Zug extends sponsorship with Bossard to 2023
EV Zug, the top-tier Swiss ice hockey club, has extended a sponsorship agreement with Bossard, the fastener technology and logistics company based in the Swiss town
WTT turns to IMG in long-term media rights, production and sponsorship deal
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has appointed the IMG agency in a wide-ranging and long-term agreement that includes international media rights…
IMG enlarges esports licensing footprint with Rocket League deal
The IMG agency has been appointed by video game developer Psyonix as the exclusive global licensing representative for its popular Rocket League title
Pietza makes Infront Germany switch amid winter sports push
Infront Germany has added Matthias Pietza, the experienced winter sports commercial rights executive, to its executive board as he takes up a role with the German arm of the Wanda Sports-owned international…
Conflict of interest doubts raised over Infront-DFB investigation process
Questions over a potential conflict of interest have been raised with regards to the findings gathered by a Berlin-based investigative firm that has levelled various corruption allegations against the…
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
LFP signs up Betclic as French leagues’ betting sponsor
French online betting operator Betclic has signed a three-year sponsorship deal with France’s Professional Football League (LFP).
Utilita retains Rangers ties with branding on children’s, girls academy kit
UK-based energy services provider Utilita has extended a sponsorship association with Scottish Premiership club Rangers
Protocol to sell media, sponsorship rights to 3×3 basketball event
Protocol Sports Marketing, the Toronto-based agency, has been appointed to distribute international media and sponsorship rights to the 5 Tournament Pro Basketball Invitational, a new 3-on-3 basketball…