Protocol to sell media, sponsorship rights to 3×3 basketball event

Protocol Sports Marketing, the Toronto-based agency, has been appointed to distribute international media and sponsorship rights to the 5 Tournament Pro Basketball Invitational, a new 3-on-3 basketball competition that will take place in Las Vegas, Nevada from 19 to 29 July.

The ‘PBI’ event at the Orleans Hotel will feature former NBA players, international basketball players and college rivals.

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