Dafabet makes basketball debut in regional EuroLeague, EuroCup sponsorship
Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.
Deutsche Telekom to connect with FC Köln in three-year sponsorship
Deutsche Telekom, the German telecoms group, is to become a sponsor of Bundesliga side 1. FC Köln in the role of “exclusive partner for telecommunications and technology”.
Ex-F1 partnerships and licensing manager joins The Memento Group board
UK-based sports memorabilia business The Memento Group has named Albert Gomà, Formula 1’s former manager for global partnerships and licensing, and Andy Webb, former managing director at Rothschild & …
Liqui Moly resumes European Athletics ties in Torun 2021 sponsorship
German motor lubricants manufacturer Liqui Moly has been named as a sponsor of the 2021 European Indoor Athletics Championships, which will take place in Torun in Poland
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
HBA Media to advertise brand in Tom George yard sponsorship
HBA Media, the horse racing media-rights agency, it to sponsor the stable of UK racehorse trainer Tom George in a two-year agreement
Supponor names Infront’s Magri as European commercial director
Supponor, the virtual advertising technology company, has made a senior addition to its leadership team with the appointment of Infront’s Massimo Magri as European commercial director.
IMG in talks with FIA over possible termination of World Rallycross deal
The IMG agency is in negotiations with the International Automobile Federation (FIA) about potentially ending its deal to promote the World Rallycross Championship
Callaway extends PGA of Australia backing
Golf equipment manufacturer Callaway has prolonged its sponsorship of the PGA of Australia by renewing its backing for the long-running Australian pro-am team event, the Volkswagen Scramble
WME Sports adds CAA’s Renzin to co-lead American football business
NFL agent Ben Renzin has been recruited by the Endeavor-owned WME Sports athlete representation agency to co-lead its American football business