Bucks and Harley-Davidson create limited edition merchandise line
Milwaukee-based Harley-Davidson has teamed up with the Milwaukee Bucks for a limited edition line of special co-branded merchandise, building upon an existing relationship in which the famed US motorcycle…
NPSL announces Hummel as preferred apparel partner
The National Premier Soccer League (NPSL) has made Danish manufacturer Hummel the preferred apparel partner of the league, which has more than 90 teams across the United States
Major League Lacrosse inks partnership with Progressive
Major League Lacrosse (MLL) has announced a new partnership with US insurance brand Progressive.
Under the deal, Progressive will have exclusive media and on-field branding at MLL events
LAFC tie up partnership with Porsche
MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
Detroit Pistons partner with RingCentral
The NBA's Detroit Pistons have announced a long-term strategic partnership with cloud communications provider RingCentral
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Imperial Oil signs NHL Canada partnership
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
PepsiCo links up with Indianapolis Motor Speedway
PepsiCo Inc. has signed a new multi-year partnership with Indianapolis Motor Speedway (IMS)
EY becomes USA Rugby’s Official Principal Partner
USA Rugby has struck a deal to make professional services provider EY the the Official Principal Partner of their Men’s and Women’s senior national teams.
Luna Bar offers bonus to bridge pay gap for US women’s soccer team
The US Women's National Team (USWNT) recently filed suit against the US Soccer Federation for alleged gender discrimination