Houston Dynamo signs deal with Turkish Airlines
The Houston Dynamo have signed the first airline partnership in the MLS, in a deal with Turkish Airlines
PGA of America designates AIG official insurance partner
The PGA of America has named American International Group (AIG) its Official Insurance Partner, serving some of the PGA's prominent tournaments including the PGA Championship and the Women's PGA Championship.
UFC signs partnership with Motel 6
UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category
Juventus seeks first sleeve sponsor
Serie A club Juventus is reportedly seeking its first sleeve sponsor, according to a report from Italian media source SportingEconomy
TurboTax becomes presenting sponsor of AFC and NFC championship games
The NFL's conference championship games are getting their first ever presenting sponsor following a multi-year deal with Intuit TurboTax Live.
US Olympics hit by loss of Dick’s Sporting Goods sponsorship
A troubled year for the United States Olympic Committee ended on a disappointing note following news that Dick's Sporting Goods will not renew its sponsorship deal with the governing body.
Saints and Pelicans announce partnership with Harrah’s New Orleans
Two of New Orleans' professional sports teams, NFL team the Saints and NBA team the Pelicans, have announced a partnership with Harrah’s New Orleans casino.
Houston Dynamo secure MD Anderson as jersey sponsor
Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.
FC Dallas extends MoneyGram Soccer Park deal
MLS club FC Dallas has extended its agreement to manage MoneyGram Soccer Park through a multiyear partnership