Uefa issues creative agencies RFI ahead of club competitions brand refresh
Uefa has issued a request for information (RFI) as it begins the process of appointing creative agencies to develop brand identities for its club competitions during the 2024-27 rights cycle
Saudi Arabia to stage two-month esports festival
Saudi Arabia is to stage a two-month gaming festival, which will include esports tournaments with a $15m (€14m) prize pool and performances from international artists, the Saudi Esports Federation has a…
Auckland Open to return in January, Lamperin appointed as tournament director
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
Taiwan returns to Asian Tour circuit
The Asian Tour has announced the return of its golf tournaments in Chinese Taipei following a three-year hiatus due to the Covid-19 pandemic
Tottenham Hotspur to play Sevilla in South Korea
Premier League club Tottenham Hotspur will face Spanish LaLiga outfit Sevilla in the second of two friendly matches as part of the North London-based team’s pre-season tour of South Korea later this y…
BCCI adds trio of sponsors for Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).