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BCCI adds trio of sponsors for Women’s T20 Challenge

(Photo by James Allan/Getty Images)

The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).

The newly-announced sponsors of the tournament include Indian non-fungible token (NFT) platform FanCraze, which earlier this year received backing from global investment firm B Capital and Manchester United footballer Cristiano Ronaldo as part of a $100m (€93.9m) funding round, and Unilever-owned energy drinks brand Boost.

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