Covid-19

Football
Sponsorship & Marketing

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa
Rugby Union
Sponsorship & Marketing

Global trading platform eToro has signed as Rugby Australia’s Presenting Partner for the ‘2020 Tri Nations' – the new name for the annual Rugby Championship following the recent withdrawal of South Afric…
Rugby Union
Finance & Law

Bill Sweeney, chief executive of England’s Rugby Football Union (RFU), has forecast that the body will lose around £145m (€161m/$188m) in revenues in the short term as a “mid-case” scenario after the orga…
Badminton
Events

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Football
Sponsorship & Marketing

Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Football
Finance & Law

Manchester United has reported an overall drop in annual revenues of 18.8 per cent for the year to June 30, 2020, with worse set to come on the back of the Covid-19 pandemic
Football
Sponsorship & Marketing

Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
Football
Sponsorship & Marketing

The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
Table Tennis
Sponsorship & Marketing

Dishang Group, one of China’s largest manufacturers and exporters of apparel and textiles, has signed on as the title sponsor of next month's 2020 International Table Tennis Federation Men's and Women's W…
Rugby Union
Sponsorship & Marketing

Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.
Multi-sport
Sponsorship & Marketing

The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2
Baseball
Licensing & Merchandising

New shop part of broader league move into new Manhattan headquarters
Football
Sponsorship & Marketing

Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
Tennis
Sponsorship & Marketing

The French Open tennis tournament expects slightly lower sponsorship revenues as a result of last week’s reduction in the number of fans allowed to attend Paris’ grand slam tournament, but has reasons to …
Cricket
Sponsorship & Marketing

Disinfectant and antiseptic brand Dettol has signed as the home series naming partner to Cricket Australia’s one-day and T20 men’s international team competitions in a four-year deal.
Rugby Union
Sponsorship & Marketing

Australian Super Rugby club, the Plus500 Brumbies, has extended its naming deal with online trading platform Plus500 for the 2021 season
Football
Sponsorship & Marketing

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Multi-sport
Events

Australian commercial broadcaster Seven has made only a partial payment of a A$25m ($18.2m/€15.4m) instalment due in its media-rights deal with Cricket Australia.