Covid-19

Multiple Sports
Sponsorship & Marketing

Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…
Baseball
Sponsorship & Marketing

Healthcare technology company to be a presenting sponsor of Apple TV+ games
NFL
Sponsorship & Marketing

Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine
Para Sport
Events

International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.
Rugby Union
Events

New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Football
Sponsorship & Marketing

The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
Football
Finance & Law

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Multi-sport
Sponsorship & Marketing

Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…
Football
Sponsorship & Marketing

Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.
Multi-sport
Sponsorship & Marketing

Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…
Multi-sport
Finance & Law

American retailer reports robust earnings for fiscal first quarter
Multi-sport
Sponsorship & Marketing

An international sponsorship industry survey has found that the vast majority of sponsors consider it important for sports properties to have clear values, but that rights-holders were less uniformly able…
Football
Sponsorship & Marketing

Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
Baseball
Governance

Saliva-based virus testing to be conducted across affiliated minors
Rugby Union
Sponsorship & Marketing

Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement
Football
Sponsorship & Marketing

Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
Multi-sport
Sponsorship & Marketing

European sponsorship industry confidence has reached its highest level since the European Sponsorship Association (ESA) began tracking sentiment at the start of the Covid-19 pandemic last year