Tennis
Highland Spring renews LTA partnership
British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.
ATP World Tour Finals records double-digit annual growth
Sponsorship revenue from the ATP World Tour Finals will rise to around £15m (€18m/$24m) this year, comprising around 25 per cent of the Association of Tennis Professionals’ total sponsorship income in 2013.
Babolat aces LTA renewal
British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.
Mercedes-Benz signs up for ATP World Tour Finals
Mercedes-Benz has struck a deal to become a platinum sponsor of the ATP World Tour Finals season-ending men’s tennis tournament.
LTA hands Nike expanded role
British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.
ATP signs double deal for World Tour Finals
The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.
Kia serves up Australian Open extension
Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.
ATP World Tour keeps its cool with Proseries
The Association of Tennis Professionals and sports medicine company Proseries have announced a two-year partnership to make Proseries Ice Wraps the official ice wraps of the ATP World Tour through 2015.
WTA signs SAP as Global Analytics Partner
The Women’s Tennis Association (WTA) has signed a $2m (€1.5m)-per-year deal with software company SAP to become to a Global Premier Partner from 2013 to 2016.
Seven Summer Deals
Time Warner Cable serves up US Open sponsorship
US cable television and telecommunications operator Time Warner Cable has agreed a multi-year sponsorship deal for the US Open with the US Tennis Association.
SAP commits to women’s tennis
The Women’s Tennis Association (WTA) has unveiled a global sponsorship deal with enterprise application software company SAP.
StubHub backs Rogers Cup
Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.
Sponsorship’s $10m questions
LTA agrees reduced value deal with Aegon, expands second tier to make up ground
Aegon switches focus but will remain a tennis brand
Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.
EXCLUSIVE: LTA to break £10m commercial revenue with new sponsors
The Lawn Tennis Association, the governing body for tennis in the UK, is projecting commercial revenue will surpass £10m for the first time in 2014.
Esurance extends USTA and US Open sponsorship
The United States Tennis Association has agreed an extension to its deal with Esurance to continue its sponsorship of the US Open tennis tournament until 2015, according to 10sball.com.