Tennis
Indian Wells’ BNP Paribas Open serves up multiple deals
Men’s ATP World Tour and women’s WTA tennis tournament the BNP Paribas Open has agreed new premier-level sponsorship deals with Rolex, Esurance and Michelob Ultra.
ABN Amro: Bank moves to consolidate focus on key market
State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.
Adecco serves up Davis and Fed Cup extensions
The International Tennis Federation global governing body and Adecco have announced a three-year extension to the human resources company’s status as an international sponsor of the Davis Cup men’s and Fed Cup women’s national team competitions.
ANZ serves up Australian Open renewal
Banking group ANZ has agreed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.
Head aces Tennis Europe extension
Sports equipment manufacturer Head has signed a two-year extension to its partnership with the Tennis Europe governing body.
Team Sky and Jaguar seal expanded partnership
British automotive manufacturer Jaguar has announced an enhanced two-year sponsorship deal with UCI WorldTour cycling outfit Team Sky.
Clinton Group serves up German tennis deal
Clothing company the Clinton Group has reached a three-year deal to become the exclusive fashion partner of the German Tennis Federation (DTB).
German tennis body signs Erima deal
Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.
Specsavers takes on Australian Open sponsorship
The Australian arm of opticians chain Specsavers has reached a deal to serve as the official eyecare partner of the 2014 Australian Open tennis championships.
ABN Amro seals World Tennis Tournament extension
State-owned Dutch bank ABN Amro has reached a deal with the Ahoy Rotterdam venue to extend its title sponsorship of the ATP World Tour World Tennis Tournament.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
ExxonMobil returns to Qatar Open
The Qatari subsidiary of US multinational oil and gas corporation ExxonMobil has renewed its title sponsorship of the Qatar Open for the ATP World Tour tennis event’s 2014 edition.
German Tennis Federation signs up new national shop partner
Tennis equipment specialist Tennis Warehouse Europe has agreed a deal to become the national shop partner of the German Tennis Federation (DTB) governing body and its Tennis Germany (TDS) subsidiary.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
NEC serves up Wheelchair Tennis Masters extension
Japanese IT services company NEC has renewed its title sponsorship agreement with the International Tennis Federation for its Wheelchair Tennis Masters tournament.
Michelob nets presence at ATP World Tour’s US events
Men’s tennis organisation the ATP World Tour has announced a change in its premier partner sponsorship strategy to feature beer brand Michelob Ultra at US tournaments.
Hisense aces Australian Open deal
Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.
Highland Spring renews LTA partnership
British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.