Tennis

Tennis
Champagne & Sparkling Wine

Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.

Tennis
Financial Services

Aegon UK has agreed a four-year extension to its deal with the Lawn Tennis Association to continue serving as the governing body’s lead partner of British tennis until 2017.

Tennis
Watches

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

Tennis
Sporting Goods

Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.

Tennis

A federal appeals court has ruled Comcast did not discriminate against the Tennis Channel by placing it on a different cable television subscription tier to its own sports network.

Tennis
Automobile Manufacturing

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Tennis

France’s Sports Minister, Valerie Fourneyron, has warned the French Tennis Federation the French Open tennis grand slam must remain on free-to-air television.

Tennis

Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.

Tennis
Hotels & Resorts

Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.

Tennis
Sporting Apparel

Tennis icon Andre Agassi has returned to Nike after spending eight years as an endorser of sportswear rival Adidas
Tennis
Payment Services & Credit Cards

MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.

Tennis

Deals with information technology company IBM, Dubai-based airline Emirates and credit card company MasterCard will round off sponsorship sales for the 2013 tennis French Open, taking total sponsorship…
Tennis
Office Services & Supplies

Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA). S
Tennis
Consumer Electronics

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…
Tennis
Automobile Manufacturing

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…
Tennis
Automobile Manufacturing

Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…
Tennis
Airlines

Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…
Tennis
Airlines

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.