The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.
Sports sponsorship provides enterprise application software company SAP with an important platform to showcase its technology and services to companies of all sizes and industries.
For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.
Australia and New Zealand Banking Group (ANZ) has been a supporter of tennis in Asia-Pacific for almost a decade. As a sponsor of the Australia Open and Shanghai Rolex Masters, the brand wanted to step up and become the most recognised tennis sponsor in the region.
The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.
Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.
Swedish car brand Volvo has taken an unusual route in acquiring the title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.
Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.
The Jaguar luxury car brand, has signed as the Official Car Supplier for this year’s Wimbledon tennis championships in a five-year deal.
Mineral water brand Perrier is maintaining its relationship with the French Open to increase its market share and reinforce international brand awareness.