Japanese tennis star Naomi Osaka has launched a new management company for athletes after splitting with the IMG agency
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Deal with AELTC primarily cash-based with limited value in kind Fuse agency provided advice on strategy and sponsorship valuations IMG agency also involved in discussions
New York-based ticketing company SeatGeek has secured a multiyear partnership with Washington, District of Columbia-based Association of Tennis Professionals Tour event the Citi Open.
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
Workplace mental health platform Modern Health has joined the Women’s Tennis Association’s sponsorship portfolio as the organisation’s official mental health partner. A
Global tennis star Naomi Osaka has signed up as an ambassador for cryptocurrency exchange FTX. The long-term deal will focus on increasing access and opportunity for women in the cryptocurrency space
Banc Sabadell has agreed to extend its title sponsorship of the Barcelona Open ATP 500 tournament for another year in a deal with host club and event organisers, the Real Club de Tenis Barcelona.
British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In
The Royal Spanish Tennis Federation (Rfet) has extended its sponsorship agreement with the telco Orange for the 2022 season
The Women's Tennis Association has ended its long-running search for a global title sponsor, agreeing a multi-year deal with women's health-focused medical technology company Hologic
The French Tennis Federation (FFT) has agreed a renewal to technology company Infosys’s sponsorship of the French Open tournament.
Automotive brand Peugeot will no longer sponsor tennis player Novak Djokovic, it has been confirmed
The Lawn Tennis Association has signed a multi-year sponsorship with UK pensions insurance specialist, Rothesay, which will see the company title sponsor three grass court international tennis tournaments…
Tennis Australia has confirmed the end of its sponsorship agreement with gas producer Santos amid a public backlash against fossil fuel firms sponsoring major sports events