Tennis

After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.

The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years

Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer

The Madrid Open tennis tournament has renewed with one of its main sponsors, worktop surface specialists Dekton, ahead of the 2021 edition

The All England Lawn Tennis and Croquet Club (AELTC), organiser of the Wimbledon Championships tennis Grand Slam, has appointed former IMG and Universal Music Group executive Gus Henderson as its new commercial…

Spanish tennis player Rafael Nadal has signed a three-year global endorsement deal with ‘lifestyle’ beer brands Amstel Ultra and Amstel 0.0 – the first beer sponsorship agreed by the player. T

Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.

The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025

Global gaming operator Betway has secured a deal to become the official sports betting partner of the Miami Open, which takes place from March 22-April 4 at Hard Rock Stadium.

JP Morgan Chase pivoted to digital for its 2020 US Open activation programme, which ran between August and September 2020 and spanned an online hub, a card members’ digital lounge, invite-only interviews and Q&A, a daily livestream show, a social sweepstake, a virtual concert and even a cooking series.

Tennis equipment maker Head has signed a multi-year deal to become a global sponsor of the Laver Cup. The deal will start at this year’s edition to be held at the TD Garden in Boston in September. 

UK sports media company River Media Partners has signed Dunlop and Highland Spring Water to the sponsorship portfolio of its UK Pro League tennis competition

Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…

Tennis Australia has struck a new sponsorship deal with gas supplier Santos and extended deals with whisky brand Canadian Club and ride-sharing brand Uber for this year’s Australian Open.

Tennis Canada has expanded its association with National Bank to include title sponsorship of its flagship tennis tournament

Italian sports brand Fila has extended its sponsorship of current world number one women’s tennis player Ashleigh Barty.

Melbourne brand Grainshaker Australian Vodka has been named as the ‘Official Vodka Partner’ of the Australian Open ahead of next month’s grand slam tennis tournament. T