Tennis
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
EXCLUSIVE: Oppo exits Wimbledon and LTA sponsorships
Oppo has chosen not to renew its global sponsorship deal with the All England Lawn Tennis & Croquet Club (AELTC) covering the Wimbledon tennis championships, SportBusiness Sponsorship can reveal.
Biggest ATP Finals yet nets more than €20m in sponsorship revenue
The Association of Tennis Professionals (ATP) enjoyed its most commercially successful Nitto ATP Finals yet, having exceeded €20m in sponsorship revenue for the first time.
Luzhou Laojiao extension marks latest Tennis Australia sponsorship business
Tennis Australia has continued its run of sponsorship deals for the Australian Open through the extension of its contract with Luzhou Laojiao
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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New Balance ups tennis game in Australia with AO sponsorship
New Balance has taken a major step in commercialising its relationship with Australian tennis by signing as the ‘Official Performance Apparel and Footwear’ provider of the Australian Open (AO) and United Cup.
ITF unveils Iberdrola as Billie Jean King Cup energy sponsor
The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Lexus accelerates tennis sponsorship growth with Paris Masters deal
Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Tiffany & Co, Mount Sinai renew US Open sponsorships
US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam.
Tiffany & Co
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
‘At Wimbledon, our tech capabilities become accessible’ | Kevin Farrar, IBM
Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.