Tennis
Haggerty comfortably defeats von Arnim challenge in ITF presidential election
David Haggerty has been re-elected president of the International Tennis Federation for a third term, having comfortably seen off the challenge of Dietloff von Arnim
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Former FA exec Hunter joins Wimbledon partnerships team
The All England Lawn Tennis and Croquet Club (AELTC) has appointed Sara Hunter, formerly of the English Football Association, as its head of brand partnerships and hospitality for the Wimbledon Championships
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Tiffany & Co, Mount Sinai renew US Open sponsorships
US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam.
Tiffany & Co
ITF secures Billie Jean King Cup investment from Walter’s TWG Global
TWG Global, the investment vehicle of US billionaire Mark Walter, has acquired a minority stake in a joint venture set up with the International Tennis Federation to commercialise the Billie Jean King…
‘At Wimbledon, our tech capabilities become accessible’ | Kevin Farrar, IBM
Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
Lexus targets ATP audiences to help accelerate ambitious EV plans
The ATP has fulfilled a long-term ambition to restore an automotive brand to its sponsorship portfolio after Lexus agreed to become a Platinum Partner of the men’s professional tennis tour. Faaez Samadi reports.
Lanson renews Wimbledon deal until 2028
Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
FanDuel serves up extension with WTA
Gaming company FanDuel has signed a multi-year extension to its agreement with the Women’s Tennis Association (WTA).
AELTC set for watershed Wimbledon as Barclays goes big on activation
The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
World number one Alcaraz becomes Louis Vuitton ambassador
Carlos Alcaraz, the world's number one men's tennis player, has become a global ambassador for French fashion label Louis Vuitton
Stella Artois returns as Wimbledon sponsor
The All England Lawn Tennis and Croquet Club (AELTC) has announced that Stella Artois has re-joined Wimbledon's portfolio of sponsors
BNP Paribas acquires Stockholm Open naming rights in Spring Media deal
The Stockholm Open tennis tournament has rebranded as the BNP Paribas Nordic Open as part of a “long-term” title sponsorship with the French bank brokered by the Spring Media agency.
ATP unveils Lexus as new automotive sponsor
The Association of Tennis Professionals (ATP) Tour has announced a major new multi-year sponsorship with Japanese car brand Lexus
LTA agrees Lexus naming rights sponsorship
The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus