Tennis

Features

Swiss watchmaker Rolex has built a long-term marketing strategy around key sports and events in equestrianism, golf, motorsport, tennis and sailing.

Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.

US consumer foods group General Mills launched its new Lawn Tennis Association-endorsed Nature Valley protein bar on the day that Andy Murray crashed out of the Aegon Championship at the Queen’s Club in London. But tennis is a long-term play for the group.

Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.

FedEx Express, a subsidiary of FedEx Corporation, the world’s largest logistics company, has renewed as a Platinum Partner of the ATP World Tour for three years, from 2017 to 2019.

Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.

Tennis Australia, the country’s governing body for the sport and organiser of the Australian Open Grand Slam tournament, has increased its sponsorship revenue by 113 per cent over the past four years as it turns its eyes to Asia for future growth.

Full interactive data report on sponsorship across the grand slams and other major world tours.

Full interactive data report on sponsorship across the grand slams and other major world tours.

The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Uncertainty over the future venue for the ATP World Tour Finals, the season-ending men’s tennis tournament currently hosted in London, opened the door to late-signing brands for this year’s tournament tha…

Cereal and protein bar brand Nature Valley has taken sponsorship positions in UK tennis to help launch a new product which fits the sport's demographic in the country.

Sun care company Nestlé Skin Health is the latest sponsor to join an ATP World Tour portfolio that has undergone serious upheaval in the past six months.

Sports sponsorship provides enterprise application software company SAP with an important platform to showcase its technology and services to companies of all sizes and industries.

For the past four editions of the French Open at Roland-Garros, primary sponsors Dongfeng Peugeot (Peugeot’s partner in China), watchmaker Longines and lifestyle brand Lacoste helped create 'Roland-Garros in the City'.

Australia and New Zealand Banking Group (ANZ) has been a supporter of tennis in Asia-Pacific for almost a decade. As a sponsor of the Australia Open and Shanghai Rolex Masters, the brand wanted to step up and become the most recognised tennis sponsor in the region.

The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.

Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.

Swedish car brand Volvo has taken an unusual route in acquiring th​e title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.