Tennis
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p...
Australian Open signs up major Chinese drinks partner
The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou...
Australian Open ends deal with wine partner
Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.
Osaka lands Nissan sponsorship
Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.
Infosys takes spot vacated by IBM at Australian Open
The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament
Miami Open – presented by Itaú for another five years
Brazilian bank Itaú Unibanco has extended its presenting sponsorship with the Miami Open for another five years.
Rolex replaces Citizen as US Open timekeeper
Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.
Melbourne’s Hisense Arena gets rebrand in major Naming Rights deal
The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.
Australian Open signs Champagne partner
The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck
Wimbledon provides launch platform for Jaguar cars
PROJECT DETAILS
Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon
Duration of sponsorship: July 2015 – July 2017
Entered by: CAA Spor...