Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p...

The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou...

Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.

Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.

The Australian Open has a new technology partner one year after IBM exited its long-term relationship with the grand slam tennis tournament

Brazilian bank Itaú Unibanco has extended its presenting sponsorship with the Miami Open for another five years.

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  

The Australian Open’s second-largest venue has a new name after signing a five-year Naming Rights deal with Tennis Australia.

The Australian Open grand slam tennis tournament has agreed a sponsorship deal with French Champagne brand Piper-Heidsieck

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 Entered by: CAA Spor...