USA Swimming has extended its partnership with energy and manufacturing firm Phillips 66.
In what USA Swimming claims is the longest-running association between a national governing body and a sponsor, the multi-year extension will run through the 50-year anniversary of the partnership in 2023.
Phillips 66 will also continue as title sponsor of both the summer National Championships and the USA Swimming Foundation’s Make a Splash Tour.
The Tour will make its 50th stop across the country in 2019, annually bringing USA Swimming Foundation ambassadors, Olympic medallists and elite athletes to multiple cities to educate children, parents, communities and civic leaders on the importance of learning to swim.
Phillips 66 continues its support for the Foundation with a philanthropic donation to fund its mission of ‘Building Champions’ and ‘Saving Lives’, backing the US national team athletes and coaches, as well as local Houston Make a Splash partners through the USA Swimming Foundation grant program.
The partnership also introduces new promotional elements, including ‘Team Phillips 66’ and ‘The Leadership Exchange’. Team Phillips 66 will be comprised of national team athletes and coaches selected to support the partnership, while further enhancing both organisations’ safety messages.
The Leadership Exchange will enable top athletes and coaches to participate in mentorship and leadership exchange opportunities with Phillips 66 leaders, in concert with STEM in Action technology sessions with Phillips 66 scientists and engineers.
Fans will also see the return of Phillips 66’s Hometown Media Center in the AquaZone at the US Olympic Team Trials. The space provides fans with a glimpse into the athlete’s experience and shares Hometown Hero athlete stories across the country.